Sonia Casciano

I love playing with words as well as crafting beautiful visuals; by pushing boundaries to design innovatively and experimenting over the course of my degree, my passion for graphic design has flourished. Whilst studying, I have been working within a top UK design agency which has allowed me to immerse myself in the fast-paced world of design and refined my skills under mentorship of industry professionals. I'm deeply passionate about creating space that celebrates female diversity and empowers women of all shapes and sizes.

With that passion, I have poured myself into designing a size-inclusive underwear and swimwear brand for my final project, because all women deserve to feel confident and comfortable in their own skin. Creating advertisement campaigns which feel fun and personable during this project has ignited a fire in me and I would love to explore advertising and art direction further in my career.

Passionately female-driven, Pear&Plum is a brand that believes supportive lingerie and swimwear should be accessible to women of all shapes, sizes and skin tones. No matter what your shape is, Pear&Plum knows you shouldn’t have to compromise on quality, style or affordability. Underwear is likely to be the first item of clothing put on in the morning; this brand wants to set the tone for the rest of your day, through comfort and confidence. Pear&Plum is a playful invitation to ‘shaping up’ the industry and joining a movement of inclusivity and empowerment, to feel like the best version of you.