MA Graphic Design

Beena Qureshi

Two images of book called Two Words Story, one of cover and one of front page

Final Project: The book’s cover draws inspiration from the ancient Japanese art of Kintsugi, which symbolizes embracing our struggles and healing, making us stronger and more valuable than before.

I have 15 years of work experience as a Graphic Designer in Dubai across various advertising agencies, magazine publishing and in-house roles within the tobacco industry.

After earning my Master’s degree, I decided to leverage my experience, knowledge, and skills by launching my own startup. This venture focuses on providing innovative design solutions that cater to various client needs, including packaging, branding, social media and communication design. My academic background and hands-on expertise enable me to deliver high-quality results that resonate with target audiences.

Two Words Story

This book is a reflection of my journey through life, weaving together my crafts, personal experiences, and memories. It tells the story of my roles as a mother, wife, daughter, and student — often exhausted and overwhelmed.

Writing this story through handicrafts became a form of therapy and stress relief for me, allowing me to explore my graphic design skills in a new way. Crafting helped me escape the pressures of everyday life and find peace.This is a flash fiction book inspired by the idea that less is more. I express my emotions through just two words in each situation, using crafts as my outlet.

Small hardbook notebook open at page labelled grocery shopping
Six different font designs
Two screens showing text displayed in different ways
Two screens showing text displayed in different ways
The book features a unique layout with a left page displaying a craft representing two words and a right page explaining its story. This hand-bound collection blends creativity and emotion, merging crafts with graphic design. Handmade crafts - that were time-intensive and created after numerous iterations of computer-generated designs. Handmade crafts - By incorporating a variety of techniques such as embroidery, cutting, pasting, twisting, folding, and wrapping, each piece carries the personal touch of being handmade, highlighting the true value of craftsmanship. The poem "Teachings of Nature" designed in a visually striking text to contrast nature's positivity with mankind's destructive actions, focusing on pollution and deforestation. It features fragmented visuals to illustrate the chaos of human interference, inviting readers to reflect on environmental impact while celebrating nature's resilience and beauty. This project is based on typographic exploration. Text can be arranged in dynamic ways using chance and constraints — where letters overlap and interact, creating new visual rhythms and meanings. This method allows the exploration of how text can communicate beyond mere words,emphasizing the aesthetic.