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I just earned my BA (Hons) Graphic Design from Anglia Ruskin University. With helpful lecturers offering one-on-one feedback and chances to work with actual clients, my time in the course was incredible. Additionally, I finished an internship that gave me practical experience in print and digital media. I mastered Adobe Creative Cloud during my studies, using it to efficiently plan and complete my project. I can’t wait to work with diverse team, work on new projects, and develop further as a creative professional.
I managed a complete rebranding of the Cambridge Juice Company for this project in order to produce a more lively and captivating identity. In order to better appeal to today's consumers while maintaining the brand's regional roots, I started by rethinking its name. To convey the fun and freshness of natural juice, a bold, colourful visual style and a custom, playful typeface were created. To maintain uniformity, the new identity was used on packaging, online, and in marketing collateral. My abilities in visual storytelling and brand strategy were honed by this project, which helped me create a contemporary, approachable identity that is memorable and appealing.
The Office of the Police and Crime Commissioner for Cambridgeshire and Peterborough had its brand identity redesigned by me. My goal was to develop a more personable and neighbourhood-focused image that would inspire public support and involvement with local law enforcement. Building trust and making the service seem more approachable to the general public were the goals. I created an approachable, eco-friendly visual identity and created a variety of branded materials, such as letterheads, banners, business cards, and social media assets, especially for Instagram. Through this project, I was able to strike a balance between community values, professional design, and practical communication objectives.
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