Alisha Aujla

I believe design goes beyond aesthetics; it’s about clear communication and emotional impact. Through my early freelance experiences, I’ve developed strong skills in time management and delivering creative, memorable solutions under pressure. I enjoy the challenge of bringing a client’s vision to life and always aim to create work that’s bold and meaningful. My approach to design is rooted in purpose. I strive to create thoughtful visuals that not only look good but also serve a clear function.

Proficient in Adobe Creative Cloud, I bring an organised, passionate mindset to everything I create — whether working on brand identities or other digital content. I’m open to contributing to exciting projects, growing professionally, and collaborating with others.


The first project I’ve included is part of my final major project, where I created a fashion brand identity inspired by numerology and the duality of light and dark. For the merchandise, I designed the numbers using watercolours, which I then scanned and edited. This series of eight watercolour paintings was influenced by Tim Burton’s own watercolour numbers, which I saw at his exhibition at The Design Museum. As a fan of his work, I was captivated by the way he blended whimsical and dark elements within his designs.

The second project was part of a live brief for the Office of the Police and Crime Commissioner in Cambridgeshire and Peterborough. I was tasked with creating a new corporate identity concept. The client requested an approachable, accessible logo that represents community while appearing less political, with the goal of gaining the public’s trust. My approach incorporated a bridge element within the logo design, symbolising the connection between the police and the community.