Graphic Design

Alisha Aujla

Billboard for Soul Cypher featuring fashion items on a purple ribbon background, with the slogan "More Than Just Fashion."

Billboard design for Soul Cypher

I believe design goes beyond aesthetics; it’s about clear communication and emotional impact. Through my early freelance experiences, I’ve developed strong skills in time management and delivering creative, memorable solutions under pressure. I enjoy the challenge of bringing a client’s vision to life and always aim to create work that’s bold and meaningful. My approach to design is rooted in purpose. I strive to create thoughtful visuals that not only look good but also serve a clear function.

Proficient in Adobe Creative Cloud, I bring an organised, passionate mindset to everything I create — whether working on brand identities or other digital content. I’m open to contributing to exciting projects, growing professionally, and collaborating with others.


The first project I’ve included is part of my final major project, where I created a fashion brand identity inspired by numerology and the duality of light and dark. For the merchandise, I designed the numbers using watercolours, which I then scanned and edited. This series of eight watercolour paintings was influenced by Tim Burton’s own watercolour numbers, which I saw at his exhibition at The Design Museum. As a fan of his work, I was captivated by the way he blended whimsical and dark elements within his designs.

The second project was part of a live brief for the Office of the Police and Crime Commissioner in Cambridgeshire and Peterborough. I was tasked with creating a new corporate identity concept. The client requested an approachable, accessible logo that represents community while appearing less political, with the goal of gaining the public’s trust. My approach incorporated a bridge element within the logo design, symbolising the connection between the police and the community.

Two business cards on a textured white surface. One card is navy with a gold logo, the other has a can design with "Soul Cypher" text.
Black T-shirt with a green and beige spiral design on the front, displayed on a blue background.
Two insulated tumblers with numbers "7" and "8" on a split black and white background, each featuring unique designs and colors.
Three posters in a modern hallway promote numerology-themed products, featuring numbers 1111, 78, and 6 with vibrant designs and QR codes.
Two stacks of business cards, one with a blue front and white back, featuring a logo and contact details for a chiropractic and radiography office.
Stationery set with a letterhead, business card, and envelope featuring a modern logo and design in white, teal, and beige tones on a textured background.
Roll-up banner with text: "Bridging the police and the community together." Features a logo and a photo of people walking in a street.
Teal graphic for Cambridgeshire & Peterborough Police funding survey 2025/26, featuring a crowd image and logo.
Business cards for Soul Cypher T-shirt design for Soul Cypher Water bottle designs for Soul Cypher Promotional posters for Soul Cypher Business cards for OPCC Stationery design for OPCC Roll-up banner for OPCC Instagram post for OPCC