I am a Digital Media Production student with a strong interest in music, visual media and digital creativity.
Alongside my university studies, I create and release music under the name “gyo”, using music as both a creative outlet and a way to explore storytelling and identity through sound and visuals.
My work also includes freelance photo and video editing, graphic design and thumbnail creation, where I enjoy developing content that is visually engaging and tailored for online audiences.
I am interested in how digital media, and social platforms influence modern creativity, branding and audience engagement.
Through my projects, I aim to combine creativity with skill in both editing and content creation while continuing to develop my own artistic style.
My work showcases my passion for self-expression and experimentation that connects with people in a genuine and impactful way, aiming to always leave a good impression.
Alongside my studies, I create and release music under the name “Gyo”, using digital media to create a visual identity around my sound and personality. My work showcases how artists can connect with audiences through visuals, storytelling and online marketing across platforms such as Instagram, TikTok and Spotify.
For this project, I focused on creating promotional content and branding designed to market Gyo as an emerging artist. The process involved experimenting with photography, video production, editing, graphic design and social media marketing to create a cohesive artist image. I wanted the work to reflect the emotion, energy and aesthetic behind the music while also exploring modern music promotion within digital culture.
As the project developed, the outcome became very different from what I originally expected. What started as a branding and marketing project evolved into something more personal, allowing me to explore identity, creativity and self-expression through both music and visual media.
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