Graphic Design

Holly Hudgeon

Post for Bean & Blep featuring black cat knocking over coffee cup and text "Please don't leave any drinks unattended! The cats cannot hold in their urge to knock it over. Thank you! (Crash!)"

Poster design for my cat café called "Bean & Blep"

My name is Holly and I’m 21 years old and have loved art and design for as long as I can remember. Growing up, I was always drawing, creating, and finding inspiration in the world around me. Creativity has always felt like the most natural way for me to express myself, which is why I’ve decided to pursue a future in the Graphic Design.

After taking a gap year, I realised that university was the right path for me and an important step toward achieving my goals. My dream is to become either a tattoo artist or a children’s storybook illustrator—two careers that allow me to combine creativity, storytelling, and personal expression.

I’m excited to continue developing my skills, exploring new artistic styles, and turning my passion into a career.

For my Final Major Project, I created a cat café brand called The Bean & Blep. My slogan, “A cat café that serves beans and shows bleps.” (A blep is when a cat sticks out their tongue).

The concept focuses on celebrating black cats, as they are often the least adopted and most overlooked cats in shelters. This project is Inspired by my love for cats and growing up around them, I wanted to design a fun and welcoming brand that raises awareness while creating a cosy café experience for anyone to enjoy.

I developed the branding and visual identity using Procreate on my iPad, alongside Adobe Photoshop and Illustrator. The project included logo design, colour palettes, illustrations, and promotional branding materials. My colour palette was simple, natural colours such as greens, browns and blues to reflect on nature. The design I am most proud of would have to be my poster designs, as they are comedic and engaging.

Three coffee cups with cats design on them in different colours
Two business cards for Bean & Blep cafe with black cats on, and business address with QR code
Man holding white bag with black cat and wearing white t-shirt with black cat
Man striking pose while wearing grey hoodie with black cat on chest
Man with back to camera wearing beige t-shirt with big black cat face on back
Photographs taken of my coffee cup designs Mock-up designs I made of my Business cards Tote bag being held up to the camera My hoodie design being modelled My t-shirt design being modelled